The partner municipalities in the Haloze area have used this project to develop the “Haloze” joint brand, with which they aim to access broader markets. In tourism, it is of paramount importance to foster collaboration and gradually build the area’s visibility by connecting service providers and accommodation facilities, as well as identifying and organising activities for tourists to enjoy their free time actively. Part of the project’s activities is dedicated to identifying the municipalities’ common strengths and capacities, as well as training tour guides and sommeliers; the other part focuses on actively promoting service providers’ offerings and integrating their capabilities into a cohesive whole. The project’s objectives are to establish a unified brand that will facilitate the areas’ development through promotion and create new jobs, as well as to encourage the development of self-sufficient supply chains.
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